ROLE DESCRIPTION
Newsletter Strategy & Planning
- Develop and execute a comprehensive newsletter growth strategy aligned with the website’s business goals.
- Analyze industry trends, competitor newsletters, and audience preferences to craft innovative strategies for content and delivery.
- Create and manage a content calendar for newsletters, ensuring consistency and quality.
Content Creation & Optimization
- Write, curate, and edit engaging, value-driven newsletter content, including market updates, trending news, trading tips, and platform features (Convertkit/ Beehiive).
- Tailor content to different audience segments based on behavioral data and user personas.
- Collaborate with SEO content creators, designers to ensure visually appealing and on-brand newsletters.
Subscriber Growth & Engagement
- Design and execute campaigns to grow newsletter subscribers via organic and paid channels, including website signups, partnerships, and social media.
- Use lead magnets (e.g., exclusive guides, reports, or webinars) to incentivize signups.
- Develop and manage referral programs to encourage word-of-mouth growth.
- Other strategies that are needed to grow subscriber base.
Performance Analysis & Reporting
- Monitor and analyze key performance metrics (open rate, click rate, engagement rate, churn rate).
- A/B test subject lines, email designs, and content formats to continuously improve performance.
- Provide detailed reports and actionable insights.
Drive Traffic & Conversions
- Align newsletter goals with overall marketing strategies to drive website traffic and increase user engagement.
- Track and report on newsletter-driven website visits, user signups, and revenue generation.
Market Research & Topic Proposal
- Conduct market research to identify emerging trends, user needs, and gaps in content coverage.
- Propose content ideas and topics to other content creators, ensuring alignment with the audience’s interests and the website’s goals.
- Other small content brainstorming tasks from SEO team.
REQUIREMENTS
- Proven experience in newsletter management and email marketing, preferably in the crypto or financial sector.
- Excellent writing, editing, and communication skills with the ability to create compelling content.
- Strong understanding of email marketing tools and analytics platforms (e.g., Convertkit, Beehiive, Mailchimp, Klaviyo, Google Analytics).
- Knowledge of audience segmentation, A/B testing, and performance optimization strategies.
- Knowledge, experience, and involvement in the crypto field (minimum 1 year)
- Creative problem-solving skills and the ability to work in a fast-paced environment.
- Strong organizational skills and attention to detail.
- A proactive, enthusiastic attitude and a strong sense of responsibility are top priorities.
WHAT WE WILL GIVE YOU
- Joining an experienced, young, and talented remote team.
- Basic salary ranging from 10,000,000 VND – 15,000,000 VND and Bonus & Allocation
- 100% remote work – Freedom to work from anywhere and manage your own time, as long as tasks are completed.
- Career advancement opportunities for skilled candidates who demonstrate value.
- Internal training courses.
- Company trips, big annual year-end party, …
Send your CV and the answer for the question “Why do you think you are suitable for this position?”