Crypto Newsletter Specialist

  • Work From Home
  • Full Time

ROLE DESCRIPTION

Newsletter Strategy & Planning

  • Develop and execute a comprehensive newsletter growth strategy aligned with the website’s business goals.
  • Analyze industry trends, competitor newsletters, and audience preferences to craft innovative strategies for content and delivery.
  • Create and manage a content calendar for newsletters, ensuring consistency and quality.

Content Creation & Optimization

  • Write, curate, and edit engaging, value-driven newsletter content, including market updates, trending news, trading tips, and platform features (Convertkit/ Beehiive).
  • Tailor content to different audience segments based on behavioral data and user personas.
  • Collaborate with SEO content creators, designers to ensure visually appealing and on-brand newsletters.

Subscriber Growth & Engagement

  • Design and execute campaigns to grow newsletter subscribers via organic and paid channels, including website signups, partnerships, and social media.
  • Use lead magnets (e.g., exclusive guides, reports, or webinars) to incentivize signups.
  • Develop and manage referral programs to encourage word-of-mouth growth.
  • Other strategies that are needed to grow subscriber base. 

Performance Analysis & Reporting

  • Monitor and analyze key performance metrics (open rate, click rate, engagement rate, churn rate).
  • A/B test subject lines, email designs, and content formats to continuously improve performance.
  • Provide detailed reports and actionable insights.

Drive Traffic & Conversions

  • Align newsletter goals with overall marketing strategies to drive website traffic and increase user engagement.
  • Track and report on newsletter-driven website visits, user signups, and revenue generation.

Market Research & Topic Proposal

  • Conduct market research to identify emerging trends, user needs, and gaps in content coverage.
  • Propose content ideas and topics to other content creators, ensuring alignment with the audience’s interests and the website’s goals.
  • Other small content brainstorming tasks from SEO team. 

REQUIREMENTS

  • Proven experience in newsletter management and email marketing, preferably in the crypto or financial sector.
  • Excellent writing, editing, and communication skills with the ability to create compelling content.
  • Strong understanding of email marketing tools and analytics platforms (e.g., Convertkit, Beehiive, Mailchimp, Klaviyo, Google Analytics).
  • Knowledge of audience segmentation, A/B testing, and performance optimization strategies.
  • Knowledge, experience, and involvement in the crypto field (minimum 1 year)
  • Creative problem-solving skills and the ability to work in a fast-paced environment.
  • Strong organizational skills and attention to detail.
  • A proactive, enthusiastic attitude and a strong sense of responsibility are top priorities.

WHAT WE WILL GIVE YOU

  • Joining an experienced, young, and talented remote team. 
  • Basic salary ranging from 10,000,000 VND – 15,000,000 VND and Bonus & Allocation
  • 100% remote work – Freedom to work from anywhere and manage your own time, as long as tasks are completed.
  • Career advancement opportunities for skilled candidates who demonstrate value.
  • Internal training courses.
  • Company trips, big annual year-end party, …

Send your CV and the answer for the question “Why do you think you are suitable for this position?”